Today social media is changing the way we communicate, share ideas, and develop networks. It must play a role in teaching. Therefore, I advocate a holistic approach to learning social media that is incorporated in my teaching practices. We learn from each other, therefore a community of practice approach can be inform better practice. Paul Tess, in 2013, wrote that the “ubiquity of social media is no more apparent than at the university where the technology is transforming the ways students communicate, collaborate, and learn.” Last year I was asked to present a talk on the trials and tribulations of adopting social media in college education. It should have been titled "Damned If You Do: Adopting Social Media in Teaching."
Social media has an low entrance fee, but it’s constantly changing. Since the beginnings of a movement toward user-created content in the 1990’s, earliest social network sites such as Sixdegrees.com and Friendster morphed into Web 2.0 apps (Van Dijck 2013). My notes and manuscript were in a constant state of flux since the uses of social media in college is highly dynamic. Therefore, you should read this article now, before it gets any further out of date. My favorite article, published since this manuscript was finalized, popularized the "nerd of trust" meme in the #SciCommJC. You too can become a Nerd of Trust, just click here. Someone needs to create the emoji.
|Nerd of Trust is a real thing. Read about practices of Facebook for science outreach here.|
We should facilitate our students growth in their process of creating a digital identity. Our choice of pedagogy speaks volumes to our students. Are we communicating these messages? You are important and you matter! Your voice matters! Your feelings matter! Your life matters! Your story matters! (Jones and Leverenz 2017). Do we teach our students how to protect their privacy and intellectual property while sharing ideas via social media? Twitter’s policy states that “By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed). Facebook’s states that: “For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License).”
|Elements of personal digital brand development pedagogy from Jones and Leverenz (2017).|
Seventy five percent of academics do not use social media to express their views on scholarship or politics. Do they believe you need to get through the journal pay wall or take their classes to learn from them? If you are one of these academics, I encourage you to try something new. Read this up-to-date guide on the A to Z of social media! You're damned in you do, or damned if you don't.
Carrigan, M. 2016. Social Media for Academics. London: Sage.
Jones, B. and C. Leverenz. 2017. Building personal brands with digital storytelling ePortfolios. International Journal of ePortfolio 7:67-91
Joosten, T. 2012. Social Media for Educators: Strategies and Best Practices. Jossey-Bass, 144 pp.
Lipschultz, J.H. 2017. Social Media Communication: Concepts, Practices, Data, Law and Ethics, Second Edition. Routledge. 396 pp.--> McLain, C.R. 2017. Practices and promises of Facebook for science outreach: Becoming a “Nerd of Trust.” PLoS Biology 15(6): e2002020. https://doi.org/10.1371/journal.pbio.2002020
Neumeier, M. 2013. Meta skills: The five skills for the robotic age. New Riders, San Francisco, CA
Orth, D.J. 2017. Social media may empower fisheries students via learning networks. Fisheries
Tess, P. 2013. The role of social media in higher education classes (real and virtual) – A literature review. Computers in Human Behavior 29(5):A60–A68.
van Dijck, J. 2013. The Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press.